Website pricing is deliberately opaque in this industry. Here are honest ranges for South Florida, what changes them, and what you should expect to receive at each level.
Everything here is what we do for clients. If you use it yourself and never call, that is a good outcome.
Under $1,000 usually means a template with your logo dropped in, stock photography, and content you write yourself. It can be adequate for a business that needs to exist online and does not need to rank.
Roughly $1,000 to $5,000 covers most small local businesses: a custom-designed site of five to ten pages, written content, mobile optimization, and basic search structure. This is where the majority of South Florida service businesses land.
Roughly $5,000 to $12,000 buys depth: a page for every service and city, professional photography, schema markup, and content written from interviews rather than a questionnaire. This is the range where a site is genuinely built to rank.
Above $12,000 is multi-location businesses, medical and legal practices with extensive procedure or practice-area content, e-commerce, and custom functionality.
Ongoing costs are separate and often forgotten: hosting from nothing to about $50 a month, domain around $20 a year, and any maintenance or content work.
Page count is the biggest single factor, because each page needs to be written, designed, and reviewed. A twenty-page site is not twice the work of a ten-page site, but it is close.
Who writes the content. Most quotes assume you provide it. Writing is where the majority of the effort in a ranking website goes, and it is the most common reason a project stalls for months.
Photography. Real photos of your team, location, and work cost money and consistently outperform stock in conversion.
Functionality: booking, payments, portals, calculators, or integrations with your CRM each add scope.
Whether search structure is included. A site built to look good and a site built to rank differ in schema, page architecture, internal linking, and content depth, and the second costs more for reasons invisible in a demo.
Ownership of the domain, the hosting account, the code, and the content. If any of those stay with the agency, you are renting.
Mobile load times under about two and a half seconds, because most local searches happen on a phone.
Your exact business name, address, and phone matching your Google Business Profile.
Basic schema markup so search engines and AI systems can parse what your business is.
A sitemap submitted to Google Search Console and Bing Webmaster Tools at launch.
Redirects from every old URL if this is a rebuild, or you lose the rankings you already had.
Who writes the content, and what happens to the timeline if I am slow to supply materials?
Do I own everything at the end, including the domain and hosting logins?
How many pages, specifically, and what happens if we need more?
Is search structure included, or is SEO a separate engagement?
What happens after launch, and for how long?
Can I see a site you built that ranks for a competitive local search today?
Design revisions on a site with no content strategy. Moving elements around does not make a page rank.
Custom functionality nobody uses. Most local businesses need a phone number, a form, and clear service pages.
Annual redesigns. A well-built site should last four or five years with content updates, not annual rebuilds.
Platforms with monthly fees that lock your content in. If exporting your site is difficult, that difficulty is the product.
Mostly page count and who writes the content, then whether search structure is included. Two quotes for a ten-page site can differ fivefold and both be honest, because they describe different work.
For a business that needs to exist online and gets customers elsewhere, sometimes. For a business that needs to be found through search, a cheap site usually costs more in the end because it has to be rebuilt.
They work for simple needs. They limit control over structure, speed, and schema, which are exactly the things that determine whether a site can rank in a competitive category.
Three to six weeks for most local businesses. Longer projects usually stall on content and photography rather than on design or development.
Websites start at $997. Most projects land higher depending on how many pages you need and whether we write the content, and every quote is a fixed price given after a 30-minute call.
Free 30-minute strategy call. We'll run your category live and show you exactly where you stand.