Meta is where South Florida customers spend their attention, and where retargeting the people who already visited your site is cheapest. We handle creative, targeting, and testing.
Meta is where South Florida customers spend their attention, and where retargeting the people who already visited your site is cheapest. We handle creative, targeting, and testing.
The mistake most local businesses make on Meta is running the same ad they'd run on Google. Search advertising catches people who already decided they need something. Meta interrupts people who weren't looking. That means the creative carries almost all the weight, and a well-shot fifteen-second video will outperform a polished static ad with a clever headline nearly every time.
The highest-return use of Meta for a local business is usually retargeting rather than prospecting. The people who visited your site last week and didn't call are the cheapest audience you'll ever reach, and most businesses never build that audience because the pixel was never installed correctly. That's the first thing we check.
Budget expectations matter here. Meta needs enough volume to exit the learning phase before its optimization works, which for most local campaigns means a few hundred dollars a week per ad set, not per account. Spreading a small budget across six audiences guarantees that none of them learn anything.
Meta Ads works best alongside the three services we lead with. Most clients start with local SEO or a website rebuild and add this once the foundation is producing. We serve Palm Beach County, Martin County, and the wider South Florida market from our office in Jupiter.
For awareness and retargeting, yes. For capturing someone actively searching right now, Google Ads is better. Most local businesses do best running both: Google to capture demand, Meta to create it and follow up.
$1,000 to $3,000 per month in spend for most local businesses. Creative matters more than budget on Meta, so we'd rather make three good ads than spend more on one bad one.
Yes. Static, carousel, and short-form video. We'll also work with footage you already have.
Retargeting usually produces leads within two weeks. Cold audiences take four to eight weeks to find the right combination of audience and creative.
Three to five creative variations against one or two audiences. Fewer than that and you learn nothing; more than that and the budget spreads too thin to exit learning.
Yes, with worse attribution. We use the Conversions API alongside the pixel to recover some signal, and we judge performance against total lead volume rather than platform-reported conversions alone.
Free 30-minute strategy call. We'll tell you whether this is the right next move or whether something else should come first.