Show up in the map pack and the organic results when nearby customers search. Google Business Profile optimization, city and service pages, reviews, citations, and monthly reporting, all aimed at the searches that turn into phone calls.
So we maximize everything you can control: profile completeness, category, hours, reviews, and pages. That's roughly 70% of the ranking decision.
Eight of the top ten map-pack signals come from the profile. Most are incomplete. Ours are not.
A steady weekly flow with responses beats a big number from three years ago. We build the system your team can run.
Google's spam systems detect near-duplicate location pages and can deindex the whole set. Every page we write is specific to the city.
Google's local algorithm weighs three things: relevance (does your profile and site say you do what the person searched for), distance (how close you are to the searcher), and prominence (how well known and well reviewed you are). Distance is the largest factor and the one you can't change. Relevance is decided by your primary category, your services list, and whether your website has a page matching the search. Prominence is decided by reviews, mentions, and links.
The businesses we beat almost always have the same gaps: a profile with the wrong or a generic primary category, no services listed, hours that don't cover evenings or weekends, reviews that stopped a year ago, and a website with one page that mentions every service and ranks for none. Fixing those in order is most of the program.
Month one is the audit and the profile: category, services, attributes, hours, photos, Q&A, and the link to a matching page on your site. We clean up citations so your name, address, and phone are identical on the twenty listings that matter, and we set up the review request system your team will run. Month two is pages: a page for each service and for each city you want, written with real local content. Month three is mentions: chamber listings, local press, partner sites, and industry directories. By day 90 most clients have moved into the top ten for their primary searches and can see the path to the top three.
Google's local algorithm is not a mystery, and the weights are reasonably well established from industry surveys and years of testing. Here is what decides who appears in the map pack, roughly in order.
The single biggest factor and the one nobody controls. Google shows businesses near the person searching, which is why results change street by street. Everything else in this list is how you win when proximity is close to even.
Primary category, secondary categories, the services list, business name, hours, attributes, photos, posts, and Q&A. Eight of the ten strongest controllable signals live here, and most profiles are half empty.
Count, average rating, velocity (how often new ones arrive), recency, keyword content of reviews, and your response rate. Businesses responding to 80% or more of reviews see measurable ranking lift.
Whether your website has a page matching the search, with the city and service in the title and H1, NAP matching the profile exactly, and LocalBusiness schema.
Consistent listings across the major data aggregators plus links from local sources: chambers, sponsorships, press, partners, and industry associations.
Clicks, calls, direction requests, and how long people stay after clicking. Google watches whether searchers pick you and whether they come back to the results.
Category selection, services, hours, photos, Q&A, and weekly management. Eight of the top ten map-pack ranking signals come from your profile.
One well-written page for every service and city that matters, with unique local content that Google doesn't treat as a doorway page.
A simple, repeatable system to earn a steady stream of Google reviews and respond to all of them. Review velocity now outranks raw count.
Identical name, address, and phone across Google, Bing, Apple, Yelp, Foursquare, and the industry directories that AI engines pull from.
Chambers, sponsorships, local press, and partner sites. Mentions are the new links.
Grid-based map rankings by neighborhood, calls, and leads. You see what moved and why.
Run this yourself before you talk to anyone, including us. If you find nothing wrong, you probably do not need us yet.
Note who appears in the map pack and who ranks below it. Those are your actual competitors, not who you think they are.
Compare their primary category, number of services listed, photo count, review count, and the date of their most recent review against yours.
If the search was 'plumber in Stuart' and you have no page whose title says plumbing in Stuart, that is why you are not ranking organically.
Look for listings with an old address or a different phone. Every inconsistency dilutes your local signal.
If the answer is zero or one, review velocity is your bottleneck regardless of your total.
Whether you are open at the time of search is now one of the strongest map-pack factors. Restricted hours cost you evening and weekend visibility.
This is a composite of how a typical engagement runs, not a specific client. The sequence is what matters.
A home-service company has 40 Google reviews, a five-year-old website with a single services page, and shows up in the map pack only when the searcher is within about a mile of its office. Month one, we rebuild the profile: correct primary category, all services listed, hours extended to cover evenings, twenty new photos, and Q&A seeded with the questions customers actually ask. We clean up eleven inconsistent listings, three of which still have an old suite number, and we set up a review request that goes out by text after every completed job. Month two, we publish a page for each of the four main services and each of the three cities they serve, each with real local content. Month three, we start on mentions: chamber, two supplier partner pages, a local news piece about a community project they sponsored. By month four the review count has moved from 40 to roughly 70 with new ones arriving weekly, the map-pack radius has widened noticeably, and the service pages are ranking organically for searches the business never appeared for. The phone volume, which is what actually matters, is up before the rankings look impressive.
Local SEO from $697 per month, with no long-term contract. Fixed scope, quoted after a 30-minute call. No long-term contracts.
Profile, site, citations, reviews, and competitors, scored against the businesses currently beating you.
Fix the profile, the NAP, the schema, and the pages that should exist but don't. Usually 30 days.
Content, reviews, and mentions on a monthly cadence. This is where rankings move.
Monthly review of rankings, calls, and leads. We double down on what's working and cut what isn't.
Every audit starts here. If they have it and you don't, that's the list.
Nobody controls Google. Anyone promising the number one spot is either lying or planning to rank you for a keyword nobody searches.
Fake reviews get profiles suspended. Junk citations get ignored. We build the real thing, slower.
Our programs are month to month. If the phone isn't ringing more, you leave, and we deserve it.
Each of these pages is written for that market: its neighborhoods, its industries, and the competitors currently ranking there.
Read our client reviews on Google. No long-term contracts, ever.
Plain definitions for the language this industry hides behind.
Across the industry, local SEO averages around $1,500 per month, with most businesses spending between $500 and $5,000 depending on competition and how many cities they target. Bujify's programs start at $697 per month with no long-term contract.
Profile and technical fixes often move rankings within 30 to 60 days. Reaching the top three in a competitive category usually takes four to six months, and six to twelve in the most contested markets like Boca Raton. Anyone promising results in weeks is describing something else.
The most common causes, in order: your profile is unverified or suspended, your primary category is wrong or too generic, you are outside the radius Google considers relevant for that searcher, your name and address do not match across listings, or a duplicate listing is competing with your real one.
If customers find you by searching, yes, because the map pack produces the majority of local phone calls. If your business runs entirely on referrals and repeat customers, the honest answer is that ads or reputation work may serve you better first.
Most of it, yes. The profile work, review requests, and citation cleanup need time rather than expertise. What businesses usually cannot sustain in-house is doing it every week for a year, which is what actually produces rankings.
Local SEO targets searches where Google shows a map and nearby businesses, and it is driven by your Google Business Profile, reviews, and proximity. Regular SEO targets searches without local intent and is driven by content and links. Almost none of the tactics transfer.
Complete your Google Business Profile with the most specific primary category available, list every service, set accurate hours, add photos monthly, build a steady flow of reviews with responses, and create a page on your website matching each search. Proximity does the rest, and you cannot change it.
Many agencies require six or twelve months. We do not. Our programs are month to month, because a contract mostly protects the agency from its own results.
It should be specific: profile updates and posts, new or improved pages, review requests and responses, citation corrections, link and mention outreach, and a report showing rankings, calls, and leads. If your provider cannot list what will exist at the end of the month that does not exist today, that is a problem.
Calls, form submissions, and direction requests before rankings. Positions move slowly and unevenly; the phone tells you sooner. Ask for a map-pack ranking grid rather than a single average position, because one number hides where you are invisible.
Rankings decay rather than collapse. The profile, pages, and reviews you built stay. What stops is the compounding, and competitors who keep going pass you over the following months.
Not in the map pack or organic results, which cannot be bought. If they appear in a box marked Sponsored, that is Google Ads and it is separate from the rankings underneath.
Free 30-minute strategy call. We'll look at your site and your competitors live and tell you what it would take.